Innovative Merchandising of Packaging by Packlab

Packlab Demonstrates The Patakukkonen Rye Pie Innovative Merchandising of Packaging

PACKLAB, the thinktank behind the award winning work Innovative merchandising of packaging by PACKLAB explicates, Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility..

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VIA: http://competition.adesignaward.com/design.php?ID=31313

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