Predictive Solutions by 12 Points

12 Points Exhibits The Predictive Solutions Corporate Identity

12 points, the architect of the highlighted work Predictive Solutions - corporate identity by 12 points explains, Predictive Solutions is a provider of software products for prognostic analytics. The company's products are used to make predictions by analysing existing data. The company's mark - sectors of a circle - resembles pie-charts graphics and also a very stylised and simplified image of an eye in profile. The brand platform "shedding light" is a driver for all brand graphics. Both changing, abstract fluid forms and thematical simplified illustrations are used as additional graphics across various applications. The same color pallete used in all the applications makes the whole brand image coherent.

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