Glow by John Vincent Redrico

John Vincent Redrico Shares The Glow Print Ad

John Vincent Redrico, the project leader of the displayed work Glow - Print Ad by John Vincent Redrico illustrates, Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!").

Glow by John Vincent Redrico Images:

VIA: http://competition.adesignaward.com/design.php?ID=28551

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