Angela Spindler-Sven's Island Personal Care

At Design Interviews

Interview with Angela Spindler : Frank Scott: What is the main principle, idea and inspiration behind your design?. Angela Spindler : The products ingredients are exclusively sourced from Great Barrier Island in New Zealand. The island is a remote, unspoilt wilderness in the outer Hauraki Gulf and home to both magical Manuka and Kanuka oils. As the uniqueness of the product is its source, the island, this then became the key visual driver and inspiration for the design solution. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Angela Spindler : We wanted to make this brand completely different from any other natural product in the category by using a quirky illustrative style of nature at its best. To create a brand that makes it easy for people to take care of themselves naturally. .Frank Scott: How long did it take you to design this particular concept?. Angela Spindler : From concept through to production the project took about 10 months. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Angela Spindler : This design was commissioned. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Angela Spindler : The product is currently being retailed in Australia and New Zealand as well as online. .Frank Scott: What made you design this particular type of work?. Angela Spindler : We wanted to use illustration to tell the brand story in a playful and engaging way. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Angela Spindler : We loved the illustrators style and commissioned New York artist Danielle Laurenti to create a series of illustrations for both on pack and online. .Frank Scott: Who is the target customer for his design?. Angela Spindler : The target audience are people who are looking for all natural ingredients and want to take care of themselves as Mother Nature intended. Essentially if it can’t be grown, picked or dug up then it just doesn't go in to the products. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Angela Spindler : The illustrative style definitely sets the products apart from other products in the category. .Frank Scott: How did you come up with the name for this design? What does it mean?. Angela Spindler : Sven is the farmer who grows the unique plants, herbs and trees that end up in the product—the product founder. .Frank Scott: What is the most unique aspect of your design?. Angela Spindler : The illustrations. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Angela Spindler : We worked with an international team of copywriters, illustrators and printers to deliver the final result. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Angela Spindler : We always research the market for insights, trends and aesthetic—so this project was no different. .Frank Scott: How did you decide to submit your design to an international design competition?. Angela Spindler : I think there is great value in having your designs reviewed by an international team. It is a means of checking your contribution to the world of design and communication. .

Angela Spindler-Sven's Island Personal Care Images:


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